Branding

Build a brand that sticks.

Logo design and brand development - purpose built to create a cohesive, impactful brand identity. Strong brands aren’t just seen—they’re remembered.

Your brand deserves better than cookie-cutter design.

Vitalic's logo design process is collaborative and tailored to you, with every element designed to reflect your brand's essence and resonate with your target audience.

Crafted

Designed with your brand's story in mind.

Refined

Elevating your brand through thoughtful design and versatility.

Illuminating brands.

Elevating ideas.

Branding is perception engineering.
It’s not a guessing game, it’s a strategic play.

Great branding doesn’t happen by accident—it’s built with purpose, insight, and consistency. Every colour, shape, and word sends a message, shaping how people see and remember a business. It’s not just about looking good—it’s about creating connection, building trust, and setting the tone for everything that follows. When done right, branding becomes a powerful tool that drives recognition, loyalty, and growth.

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"

Vitalic Design Co meticulously understood our logo brief, quickly completed the job and was uber responsive to revisions. An excellent eye for design.

"

Ashlee Hancock

Atlassian

The Process

From Idea to Identity

A clear process designed to turn strategic thinking into strong, standout design. Here’s how it all comes together.

Discovery

Before any pixels move, it’s about understanding you. Let’s dive into your business, audience, market, and goals—uncovering what sets you apart and where your brand can make the biggest impact. This stage sets the strategic foundation for everything that follows.

Ideation & Concept Presentation

Using insights gathered during discovery, brand concepts are developed that align with business goals and connect with the intended audience. The direction is presented with clear thinking behind each decision—strategically led, visually distinct.

Revision & Refinement

After reviewing the initial direction, feedback is used to refine the design. This collaborative step ensures every detail is considered and the final result feels intentional, distinctive, and aligned with the brand’s core.

Delivery

Final files are prepared for all relevant uses—print, digital, and beyond. For a complete branding service, a tailored set of brand guidelines is also included to ensure consistency across every future application.