Website Design & Development
Campaign Microsite for National Competition
Perfect Italiano Escape was a limited-time campaign run by Perfect Italiano (part of the Anchor Food Professionals portfolio), offering entrants the chance to win an Italian culinary escape. I was brought on to design and develop the digital destination for the competition—delivering a seamless, responsive microsite that felt elevated, engaging, and easy to use.
A User Journey That Builds Excitement
The homepage was designed to immediately immerse visitors in the campaign’s culinary theme, using a bold hero section, rich visuals, and succinct copy that conveyed the offer at a glance. The layout guided users through key details with clarity, while maintaining visual energy through well-balanced hierarchy and scroll-based pacing.
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Proactive, fast to respond, and consistently delivers smooth, effective microsites that set us up for future success.
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Built for Engagement and Ease of Entry
At the heart of the microsite was the entry mechanism. I designed a clean, mobile-friendly form experience that felt quick and frictionless, while still capturing all necessary data for backend campaign fulfilment. Subtle microinteractions and visual feedback helped reinforce trust and clarity throughout the process.
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