Your logo probably looks great. But can you squeeze it in anywhere? Or does its shape restrict it from taking up the maximum amount of space in different environments?
Chances are you are going to need more than one logo variation to really take advantage of the area provided in any given advertisement, social media icon, t-shirt, hat or banner. This is where a flexible logo system shines.
Ideally you’re going to have a landscape/horizontal version, a portrait/vertical version as well as an icon on its own. Having many or all of many of these logo variations will allow you to take advantage of any shaped area, utilising as much real estate as possible, giving your brand presence.
You can never anticipate where you will need your logo to appear as your brand grows and appears on different mediums and different platforms, so it’s important to future proof your brand from the start to ensure you’ve covered all of your bases.
This is one of the benefits of hiring a professional designer - when you take shortcuts and opt for a cheap designer with little to no experience, logo variants will likely not be considered. This can put your business in a difficult situation where you have to try and fit a square peg into a round hole. Getting your logo designed properly from the start will give you peace of mind, knowing that your brand can adapt to any situation.
Not only is it important to have different logo orientations, but having a flexible colour scheme is also critical. Many inexperienced designers will fall into the trap of creating a logo that doesn’t work in single colour or black and white. This is why it is important to create the logo in black and white first, and create a colour version later. Being created in vector format will also mean your logo can be infinitely scaled to any size.