Lock it Link
The Scientific Games' new flagship link game launch required a versatile concept for use throughout major cities across Australia and Asia. The link of machines was incorporated into iconic major cityscapes to imply a massive presence in the market. This theme was run in major magazine publications for several months and assisted in making the Lock It Link series a successful product in the gaming landscape across Australia, Asia and the United States. The campaign was tailored to new cities as it was released in those areas.
Email campaigns, posters, fold-out cards were all developed to support the brand.
Posters and LED screen ads
Tailored for each city the game was approved and rolled out in, supporting materials include the game featured in each major city.
Fold-out cross booklet
Designed to act as a simple and easy to reference cheat sheet for gaming attendants to explain the features of the game to customers within venues.