Nugget’s News is an Australian digital media channel committed to increasing awareness and adoption of cryptocurrency and blockchain technology.
Founded as a YouTube channel in early 2017 by Alex Saunders, Nugget’s News produces free beginner-level content for cryptocurrency enthusiasts and investors as well as those interested in financial markets. This content is tailored and distributed to over 100,000 followers across YouTube, Twitter, Facebook and other social media platforms.
Additionally, Nugget’s News provides subscription-based services for more dedicated enthusiasts and investors who wish to keep abreast of industry developments with weekly and monthly newsletters; member-only video tutorials and livestreams; daily market breakdowns; exclusive industry discounts; and community discussion.
As the subscriber base has grown and the company and its' offering has matured, Nugget’s News has outgrown the social media reliant model and decided to move towards a more tailored solution. Being able to offer a more bespoke and customisable offering for members to set their own notification preferences and set access levels for premium content was the key reason for the project. With a new Member Dashboard, Resource Hub and complete website overhaul, members now have access to a much higher value offering, while strengthening brand identity and ease of use.
The Member Dashboard is a paywalled area where paid subscribers can login and access Member-only items such as exclusive daily updates, weekly & monthly reports, as well as live Q&A video sessions and cryptocurrency investment portfolio data.
Intuitive and modern minimalist design was at the forefront for every page during the design process, resulting in fluid ease of use for browsing the dashboard’s features. The flat line icons ensure high visibility and lightning fast load times on any device with any connection.
In addition to the huge range of content for their paid subscribers, Nugget’s News believes it is important to provide just as much free educational content to their subscribers. With the content all previously being housed within their social media channels, Nugget’s News felt it was time to move this content to a more centralised source - that being the Resource Hub. This means the content is no longer at the mercy of YouTube and Facebook, who have been known to erroneously pull down content for not meeting their guidelines. This also means subscribers no longer have to be signed up to all of Nugget’s News social channels to access all of the free content.