Family owned real estate agents Dawson Estate Agents have recently made the decision to resume trading under the family name after a period of operating as a franchise, and wanted to really make their presence known with a rebrand.
Dawson Estate Agents wanted an approachable brand, while maintaining the brand colours from their original agency. It needed to look contemporary, simple and inviting.
The new logo centres around a sans-serif typeface in lowercase which provides a welcoming appearance, and the roof embedded within the 'd' finishes off the look, providing versatility to use it in a simplified version for social media and other small format materials.
The roof also lends itself to some nice logo animations, which were later explored for their social media videos.
It was important to Dawson Estate Agents that they be able to produce and manage their own marketing collateral. This was made achievable by setting up Canva templates for them using their brand assets. With the bones locked in place, they were able to produce highly professional branded documents for customers in a snap.