Whether it’s a new business or an existing one in need of a rebrand, the logo is where visual branding begins.
If you would like to get started on logo design for your business, here is what’s included:
Discussing the direction of your brand’s visual identity, including visual language and colour palettes.
A selection of initial logo concepts are presented to you, including small & large format mockups to help visualise how it might appear in a multitude of environments.
Multiple rounds of revision on the selected concept.
The final version of your logo will be supplied in multiple formats including mobile responsive / small format versions.
More than just a logo.
Your brand often starts with your logo, however this is just the beginning of how your customers will experience your brand.
A strong visual brand identity is just as important, if not more so, than the logo itself. Every single day we experience the visual branding experience of multi million dollar companies - some of which have a fairly simple looking logo (think Audi and the four ring logo), however the feeling we get when we think about or see an advertisement of these brands is one of luxury and excitement. The feel of the leather seats, the glossy red paint and the sleek interior of the cabin. All of these experiences are enhanced by a strong visual brand identity accompanied by solid brand strategy, and is part of the reason a customer will pay more for an Audi than another manufacturer’s vehicle with similar specs at a lower price point. Execution is everything.
Speak to us today about how a strong visual identity can enhance your brand way beyond what a logo alone can provide.
The value of colour.
The colour system that accompanies your brand provides the mood and personality and it’s what customers remember the most.
An infinite amount of colour combinations can be employed, so it’s important an effective colour palette is used when creating your brand’s visual identity.
A graphical language.
Imagery is the next piece of the puzzle. Your photos, icons and any other imagery associated with your brand needs to be in harmony with the message that the rest of your brand identity is conveying.
Which type are you?
Typography brings it all together. Now that you’ve got a solid logo and a strong colour system, it’s important to complement them with an appropriate typeface.
A vintage looking brand with a delicate and destressed logo might look great with a serif typeface, while a contemporary looking brand with striking bright colours would be better suited to a heavy-weighted sans-serif. In saying that there is no one size fits all rule and experimenting with combinations can often be the difference between a good brand and a great brand.
Ready to talk about your brand?
If you’re ready to take the next step and get your brand working for you rather than against you, send us a message today.