For business owners in 2020, an online presence is an essential part of operating and maintaining relevance over the competition. It also goes without saying that websites with an intuitive, user-friendly design will attract the most leads and turn these leads into customers. Let’s take a look at the main benefits of having a website for your business.
Social media giants like Facebook (including Instagram) are continuing to reduce organic reach for unpaid business pages on their platforms, meaning you’ll need to pay for regular ads in order for your audience to see your content. This can quickly become expensive and unsustainable for small businesses.
Social media platforms going offline - it doesn’t happen often, but when it does, boy does it create panic. Having all of your businesses marketing tools on Facebook or Instagram means you’re at the mercy of these platforms when they unexpectedly go offline. There have been multiple occasions in 2019 already where these platforms have gone offline for extended periods of time. Don’t let this affect your ability to run your business.
With so many social media platforms like Snapchat, Facebook, Instagram, Twitter, etc, it's hard for your customers to tell which one to follow you on to get information relevant to them. Visiting your website is an obvious place to have all of your content in the one area.
It's never been easier to manage your own website content. In this point, discuss how it is important to have a professional web designer create your website for you, however it is very easy to make minor updates to your content via a Content Management System (CMS) once your site is complete.
Your customers will expect it - you could be potentially losing a lot of customers if they can’t find information about your business fast. If you don't have a website, they may start looking for the next similar business that does - your competition.
Having a website for your business gives you the opportunity to increase brand strength - every business page within each social media platforms look the same. Same format, same typefaces, same buttons to click. When your business has a website, you are in control of how it looks - this is a great opportunity to showcase your visual brand identity and tell a story to your customers.
With the ability to see how your customers became more than just a lead and turned into dollars for your business, why wouldn’t you take advantage of that? Being able to see where your customer traffic comes from presents a great opportunity to target these areas with tailored marketing and will save you from spending your advertising dollars in the wrong areas.