Social Media Image Size Specs 2020: The Complete Guide

Social Media
October 27, 2020

Please check back often, as this post will be updated from time to time with additional image specs.

Nothing changes more frequently than social media image sizes, so it’s important you’ve got the most up-to-date specs for all of your social channels.

Why is it important to have to follow image specs?

The image you upload as your Facebook post, Instagram story or YouTube channel banner will be seen on a variety of device sizes, from iPhones to iPads to desktop. This means the content needs to sit within the ‘safe areas’ of the image to make sure nothing important gets cut off, no matter what the device is. The portion of the image you see on a Samsung Galaxy S20 will be completely different to what you see on a MacBook.

So without further ado, below is all you’ll need for your social media channel image specifications.


Facebook

Profile image

Images will appear in a 1:1 format, with the image displayed within a circle, so it’s important to keep any important content within the circle and not in the corners of the image.

Facebook profile image

Cover image

Facebook has recently changed the specifications and appearance of their cover images. They are now 940px wide x 352px high, with only 630px width being visible on mobile devices. We suggest you double the dimensions to 1880px wide x 704px high for crystal clear display on HD screens such as Apple’s Retina screen products.

Desktop

Facebook cover image

Mobile

Facebook cover image on mobile

Stories image

Facebook Stories posts are in vertical widescreen format - 1080px wide x 1080px tall (9:16 ratio)

Facebook Stories on mobile

Shared link image

The image that appears when posting a link to an external website should be 1200px wide x 630px high.

Shared link image on both mobile and desktop

Instagram

Profile image

Images will appear in a 1:1 format, with the image displayed within a circle, so it’s important to keep any important content within the circle and not in the corners of the image.

Instagram profile image

Feed post

Instagram feed posts are best created at 1080px wide x 1350px high. This makes use of maximum screen real estate. It is important however to keep all important content within 1080x1080 safe area as this is the portion of the content that can be seen in the grid view of your profile.

Instagram feed post 1080x1350px

Stories image

Instagram Stories posts are in vertical widescreen format - 1080px wide x 1080px tall (9:16 ratio)

Instagram Stories post

LinkedIn

Profile image (personal page)

Images will appear in a 1:1 format, with the image displayed within a circle, so it’s important to keep any important content within the circle and not in the corners of the image.

LinkedIn personal profile image

Cover image (personal page)

Desktop

While the display size for cover banners on personal profiles is 792x198, it’s recommended you use 1584px wide x 396px tall for high resolution devices.

Cover image specs for LinkedIn's personal profile template

Logo (company page)

Images will appear in a 1:1 format, with the image displayed within a square on company pages.

LinkedIn company page logo

Cover image (company page)

Desktop

While the display size for cover banners on company pages is 1,128x191, it’s recommended you use 2,256px wide x 382px tall for high resolution devices. Bear in mind the company logo square will obstruct part of the cover banner on both desktop and mobile.

LinkedIn company page cover image

Mobile

LinkedIn company page profile - mobile

Twitter

Profile image

Images will appear in a 1:1 format, with the image displayed within a circle, so it’s important to keep any important content within the circle and not in the corners of the image.

Twitter profile image

Cover image

Twitter has recently changed the specifications and appearance of their cover images. They are now 1500px wide x 500px high, and appear in a 3:1 ratio on both desktop and mobile devices, making the cover image a bit easier to work with. We suggest you double the dimensions to 3000px wide x 1500px high for crystal clear display on HD screens such as Apple’s Retina screen products.

Desktop

Twitter cover image specs

Mobile

Twitter cover image - mobile

YouTube

Profile image

Images will appear in a 1:1 format, with the image displayed within a circle, so it’s important to keep any important content within the circle and not in the corners of the image.

Twitter profile image

Cover image

YouTube’s cover images has multiple safe areas for different device shapes and sizes. Use the template below to ensure all of your important content is contained within the safe area boundaries.

YouTube's safe areas for cover images on different device types

Desktop

YouTube's cover image on desktop

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